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Our story

"BUT... WHY KIMZUA?"

This is a question we have been asked many times - why are we embarking on this journey into a sunset industry and a dying trait in Singapore.

To us, kimzua isn't just another product. It represents Chinese traditions, holds cultural value, gives a spiritual peace of mind, and allows a connection between us and our deceased loved ones.

It is especially more so for one of our co-founders. Read more here.